Beginner’s Guide to Set Up a Microsoft Ads (Formerly Bings Ads) Campaign

How to Launch a Microsoft Ads Campaign Microsoft Ads, previously known as Bing Ads, is a popular search engine that has over a billion unique monthly visitors. Although it’s not as well-known as Google, it has its own strengths and benefits for businesses. In this guide, we’ll explain why you should consider running a Microsoft Ads campaign and how to set it up.

Reasons to Run a Microsoft Ads Campaign Depending on your target audience and product offerings, Microsoft Ads can be the ideal marketing solution. Here are some reasons why you should consider launching a Microsoft PPC ad campaign:

1. Market Share: Bing has a 6.7% market share, making it the world’s second largest search engine. This means there is a lot of room for growth.
2. Windows 10 Users: Over 1 billion people use Windows 10, and Microsoft directs a lot of traffic to Bing through Cortana and the search bar on the bottom of the computer screen.
3. Click-Through Rate: According to Wordstream, the average click-through rate (CTR) for Bing Ads is 1.25%, while it’s only 0.86% for Google Ads.

Step-by-Step Guide to Set Up Your Microsoft Ads Campaign

1. Create a Microsoft Advertising Account: To start, you need to sign up for a Microsoft Advertising account, which is free. Head to Microsoft Advertising and click “Sign Up Now” to register. You can use an existing email address or create a new one. Simply follow the onscreen instructions, input your details, agree to the Terms of Service, and create your account.
2. Import an Existing Google Ads Campaign (Optional): If you already have a Google Ads campaign, you can import it to Microsoft Ads. Go to your top menu, select “Import,” then “Import from Google Ads.” Sign in to Google, select the account you want to import, and hit “Next.” You can import up to 10 campaigns at a time. Double-check all the details after importing to make sure everything is correct.
3. Choose the Right Keywords: To create your Microsoft Ads campaign, you need to select your target keywords. You can use the keyword planner tool in Microsoft Ads to find the best keywords for your ads. Sign in to your account, select “Tools” from the top menu, and scroll down to “Keyword Planner.” Enter your business name, location, and service to see suggested keywords. Input any desired keywords and negative keywords, and check for search volumes, trends, and cost estimates to refine your keyword research. Target keywords with “commercial intent” for the best results.

Microsoft Ads can be a valuable addition to your marketing strategy. With its market share and user base, it’s worth considering for your next PPC ad campaign. Follow the steps outlined in this guide to set up your Microsoft Ads campaign and start reaching your target audience today.

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